International Journal of Language & Literature

Speeches and Initiatives for WBCSD Sustainability Skills Development: Open to new translations or final speeches?
Robson Malacarne, Janette Brunstein

Abstract
The article analyzes the discourses of two initiatives of the World Business Council for Sustainable Development (WBCSD). The intention is to discuss the role of the WBCSD as a Think Tank that not only guides business agendas towards sustainable development, but also fosters Sustainability Competency Development (DCpS) initiatives. The study was guided by the following question: WBCSD's DCpS initiatives are spaces of several translations on sustainability or a reaffirmation of final speeches? To meet this objective was adopted the deconstruction of Derrida, who supported the documentary analysis, field observations and in-depth interviews. The conclusions point to the production of logocentric and definitive discourses, loaded with ambiguities. Consequently, instead of promoting the breaking of an unsustainable enterprise model, the promoted competences lead to the maintenance of the same business model that has been supporting organizational life for years.

Full Text: PDF      DOI: 10.15640/ijll.v11n2a6